Hyphen Strategies, LLC
Bridge connecting two sides — a metaphor for Hyphen Strategies
Site Selection Consulting · Economic Development Advisory · Carmel, Indiana

Defendable Location DecisionsBuilt on Data, Tested in the Real World.

Whether you're a company evaluating your next facility location or an EDO building a more competitive community — we've sat at both sides of that table. $8B+ in advised investments across North America.

$8B+
Across 55+ Location Engagements
15+
Years on Both Sides of the Table
8
Sectors: Data Centers, Semiconductors, Advanced Mfg & More
100%
Senior-Led — No Junior Analyst Handoffs. Ever.
The Bridge Advantage

Where Projects Actually Stall

Most location decisions don't fail because of bad data. They fail in the hyphen — the space between insight and action — where timelines, infrastructure, and stakeholder misalignment collide.

Data
Decision

We translate complex location analytics into decision structures leaders can defend — criteria, tradeoffs, and quantified risk — not just a recommended city.

Public
Private

We reduce project friction by aligning public and private stakeholders early — so the deal is not just announced, but executed on a real timeline.

Vision
Reality

We focus on what breaks timelines: utilities, permitting, workforce depth, site readiness, and stakeholder sequencing — not just spreadsheets.

What We Do

Services Built for Both Sides

Select your role below to see the services built for your specific challenge.

For Companies
For EDOs
🏆

Certified Site & Economic Development Strategy

Strengthens site readiness, sharpens strategic positioning, and gives your community a credible, defensible story for corporate prospects.

🗺️

Target Industry Study

Identifies which industries your assets are genuinely competitive to win — not just aspirationally attractive.

Regional Utilities Study

Infrastructure capacity assessment for utility ED teams and communities preparing for industrial growth — power, substation, grid readiness.

🏗️

Land Development Strategy

Highest and best use analysis, development constraints mapping, and a go-to-market approach for strategic parcels without a clear path forward.

👷

Workforce Assessment

Labor market analysis built for economic development pitches — skill availability, wage benchmarks, and commute sheds translated into metrics site selectors actually use.

📣

Community Profile & Marketing

Positioning and marketing materials that reflect how site selectors actually evaluate communities — specific, data-backed, and honest about strengths.

🤝

Business Recruitment Support

On-the-ground support for trade shows, FAM tours, and recruitment events — prepare, present, and follow up in ways that advance deals.

📋

Advisory Retainer

Senior-level access for EDOs managing active projects and live prospects. No junior handoffs, no waiting for a scheduled call.

🤖

AI Competitiveness

Test how AI systems describe your community against competitor markets and identify why your best data stays invisible to the machines parsing early-stage shortlists.

Devin Hillsdon-Smith, Founder & Principal Consultant, Hyphen Strategies
Principal-Led

Every engagement. Every time.

At Hyphen Strategies, you work with the principal — not a junior analyst. Devin Hillsdon-Smith leads every project from discovery through delivery, bringing 15+ years of dual-side experience in both corporate site selection and public-sector economic development.

When the stakes are high, you deserve the person you hired.

Our Process

Define → Evaluate → Decide → Activate

A repeatable framework that turns complexity into a clear decision path. Every phase builds on the last.

This framework applies to corporate site searches, EDO readiness engagements, and data center advisory — each scoped and paced to your critical path.

01

Define

Align criteria, constraints, stakeholders, and decision governance. Clarify what success looks like before the search begins.

02

Evaluate

Analyze markets and sites, validate readiness, surface tradeoffs and risk. Structured scoring, not gut instinct.

03

Decide

Finalize recommendation with documented rationale. Executive-ready narrative deck, risk register, and implementation roadmap.

04

Activate

Support execution path — stakeholder sequencing, incentive negotiations, and timeline management so the project moves from decision to delivered.

Why Hyphen

Named After the Mark
That Connects Ideas

Hyphen Strategies was born from a simple observation: high-stakes location decisions rarely fail because people didn't analyze enough data. They fail in the hyphen — the space between insight and action — where timelines, infrastructure reality, incentives complexity, and stakeholder misalignment collide.

We bridge Data & Decision, Public & Private, and Vision & Reality so projects progress from intent to execution.

Bridge-Building That's Operational

When there's stakeholder conflict — corporate requirements vs. community capacity — we document tradeoffs and resolve them into decisions and sequencing. Not vague optimism.

Defendable Decision-Making

Every recommendation includes criteria, weighting logic, assumptions, and a risk register that a CFO or board can challenge without breaking the case.

Industrial & ED Fluency

We speak concretely about infrastructure, workforce, shovel-ready conditions, brownfields, and RFI execution — without resorting to generic consulting language.

Boutique Attention, Enterprise Discipline

Senior leadership remains visible throughout delivery. Work products follow a consistent structure and naming system. Turnarounds are predictable. No handoff to juniors.

Client Perspectives

Trusted on Both Sides of the Table

From corporate expansion teams to economic development organizations — our clients value the bridge we build.

Hyphen brought clarity to a complex, multi-state site search. Their ability to translate corporate requirements into language communities understood — and vice versa — saved us months on the critical path.

VP of Operations

Industrial Manufacturer

We needed someone who understood both sides. Hyphen didn't just hand us a spreadsheet — they gave us a decision framework our board could defend under scrutiny.

Director of Corporate Development

Mid-Market Expansion

Their readiness assessment completely changed how we present our community to prospects. We went from reactive to strategic in our RFI responses — and started winning.

Economic Development Director

Regional EDO

Ready to Bridge the Gap?

Whether you're a company evaluating your next location or an economic development organization building readiness — let's start with a 20-minute fit call.

Pressure-test your timeline assumptions. Review your RFI before it goes out. Or just explore whether Hyphen is the right fit.

Carmel, Indiana · Site Selection Consulting · Economic Development Advisory · Serving North America

Podcast

Site Selectors Are
People, Too

The podcast that explores the human side of economic development and site selection. Raw, unfiltered conversations about the profession — from mental health and resilience to the mechanics of high-stakes location decisions.

Hosted by Devin Hillsdon-Smith, this show positions practitioners as real people navigating real complexity — not just consultants behind spreadsheets.

Site Selectors Are People, Too — Podcast Cover Art

Recent Topics

  • Affluent Communities — Justin Hage
  • RFI Gut Check Scorecard — How to Evaluate an RFI
  • Community Champions — Jim Plump
  • The Architects of Prosperity — 10-Part History Series
  • The Future of Economic Development — John Launius
  • Networking & Associations for Economic Developers — Jeremy Sowders
  • Supply Chain Resilience After a Global Shock